Discovering what you really want to do with your life is the most important decision you can make. We spend 1/3 or more of our lives at work. So figuring out the right career is important to keeping that 1/3 of our lives happy and productive.
Before you can achieve national or global success as a business owner, you must first conquer your local business market. When you start your company, it is imperative that you scope out your immediate area to discover your targeted audience, your competition, and other corporate partners who can help you achieve your entrepreneurial goals. Branching out into the local area market calls for you to use local search. You can do this by utilizing the following strategies.
Choose Your Local Search Engines
Utilizing local search requires that you first choose the best local search engines. You ideally want to choose one, such as AllOneSearch, that receives stable, reliable traffic so that your business receives the highest amount of visibility possible. Tweet This
Many newcomers to the local business market find that Google Maps works for this purpose. Google Maps receives more than a million hits a day and allows people to narrow their search for a business by address, neighborhood, and other determiners. Once you choose your local search engine, you can then focus on finding other businesses and vendors in your area with which to partner.
Find Out if You are Listed Already
When you begin using local search, you may be surprised to find that your business is already listed. Many local search engines take it upon themselves to list local businesses without first consulting with the owners.
If you find that you are already listed, it is important that you claim the listing and customize it to your targeted audience. Search engines like Yellow Pages and Merchant Circle allow you to claim your listing and change or add details to it so that you can reach out to your ideal clientele.
If you are not already listed, you should create a listing on these local search engine sites immediately. The sooner you get your business’ name and brand out there, the sooner you can begin reaching customers to whom you would prefer to sell your products and services.
Benefits of Local Search
You may wonder why exactly you should use local search to launch your business and to find corporate partners. First, local search is free and simple to use. While some bigger search engines may charge you or limit your exposure to your audience, local search is free and allows you to enjoy the most visibility possible with your immediate client base.
Second, local search is utilized by Atlanta consumers who have asked to have local ads directed toward them. Because they want to see these ads, they are more receptive to them. Along with reaching your desired clientele base, however, you also will be reaching corporate partners purposely seeking out businesses like yours. Local search lets you narrow in on people who can make a direct and immediate impact on the launch of your business.
Another unique advantage of using local search involves being able to find businesses in the area that are similar to yours and have the same goals in mind. For example, if you are trying to launch a successful cookie business, you can partner with an Atlanta business that sells cookware or disposable serving containers. You can narrow in on those businesses that are closest to you so that you keep your travel and overhead expenses as low as possible.
Finally, Atlanta search provides other amenities to people searching for businesses like yours. These directories provide ratings of your services and products, as well as your location and phone number. They have what they need immediately to begin doing business with you.
Local search in Atlanta is an important part of any marketing mix, particularly if you want to get your business off to a good start. You can take advantage of local search by using these strategies.
The Benefit of Professional Office Space
While your business may be a start-up, it will be necessary to portray a professional, successful image to your customers and clients from the start. Many also find it easier for them to manage a work-home balance by having a separate office space away from home. With this in mind, you may be looking for cost-effective office space solutions in the Atlanta area where you can run your business from. There are several options to consider.
Shared and Coworking Spaces
Shared office spaces are a great idea for those who want to enjoy all of the benefits of having a professional office space and who need some of the infrastructure and services of a larger office without the cost. Atlanta Tech Village in the Buckhead area is one option, and it has a wide range of square footage options available to make it affordable for your budget. Hypepotamus in Midtown is a free shared office space solution, and this venue gives you some common area amenities with worktable style offices. Strongbox West in Underwood Hills is an affordable option as well, and this is a more casual venue that still has many of the services and support features start-ups are looking for.
Another option available is hot desking. This is a far more mobile solution than the other office options for start-ups. With most hot desking solutions, you can walk into the venue and pay for services for the day. These are often worktable areas or desks in a large environment, and some may have private rooms to make phone calls in private. You can rotate which hot desk environment you work in on a daily basis, and this is a great way to get to know other business owners like yourself and to take advantage of different services offered in different venues. Some of the options include the Atlanta Tech Village and the Center for Civic Innovation.
A temporary office is another option for new business owners to consider. These are available with a very short-term lease, and some may be rented by the month. These are typically fully furnished spaces and may also be referred to as executive suites. There are a number of buildings offering temporary office space in the Atlanta metropolitan area, such as the Crowne Office Suites at The Exchange and Peachtree Offices at Downtown on Peachtree Street. These spaces are available with secretarial services, phone answering service, IT support, shared work areas and break rooms and more.
When starting a new business, you may not want to commit to a long lease or take on unnecessary overheads. The above are all affordable, intelligent solutions for new business owners to consider in the Atlanta area.